The magazine Bus Industry

The campaign starts at the end of the month, but there are already ads in Luleå ishockeys programs.

Länstrafiken in Norrbotten pulls in late October launched a major campaign to attract more Norrbotten residents to take the bus. It is being run under the theme "bus power" and consists of newspaper advertisements and commercials in TV4 and in the theaters.

The campaign's focus is to demonstrate the positive effects of choosing bus transportation. It is mainly benefits security, economy and environmental friendliness as Länstrafiken will highlight to convince Norrbotten about choosing the bus.

Christmas has Länstrafiken developed a number of bus pass that one package as Christmas gifts.

The campaign is the first visible result of that Länstrafiken in Norrbotten has changed its advertising agency.

- The term "bus power" has many advantages, explains Länstrafiken Marketing Manager Elisabeth Eriksson busstidningen.se.

- It is clearly and simply by word bus is present in all units. The "drums" in the word bus in the receiver and you can not miss what we want to communicate. The concept is flexible and we can establish a communication with a twinkle in his eye. Moreover, it is developable.

Possibly related articles:

1. Free shuttle bus throughout the Norrbotten
2. Deck chairs at bus stops in mid-winter
3. Free for gubbs the bus Norrbotten
4. Concern in Norrbotten for new Public Transport Act
5. New procurement routes in Norrbotten